Branding & Marketing Materials
Client:
BLACK CREEK INTEGRATED SYSTEMS
Scope:
LOGO DESIGN, Bifold brochure, single page flyers
Software:
ILLUSTRATOR, INDESIGN
About the Project
I worked with Black Creek Integrated Systems to design logos for their newly renamed product line, the Sentry Suite. The suite is made up of three systems: Sentry Care, focused on inmate well-being; Sentry Staff, designed for officer safety; and Sentry Track, created to monitor the locations of people and assets.
The goal was to create logos that felt vibrant and strong while clearly representing each system’s purpose. At the same time, the designs needed to remain cohesive so the three products would read as part of a unified suite.
Project Highlights
Branding
The three Sentry Suite logos share a consistent structure that connects them visually while allowing each to represent its individual function. Distinct imagery and color help differentiate the systems, while the shared design framework ensures they work together as a unified product line.
Bifold Brochure
To support the launch of the Sentry Suite, I created a range of marketing materials that present the system both at a glance and in greater detail. The bifold brochure introduces each product within the suite and also offers a comparison chart to help customers choose the right offering for their facility.
Single Page Flyers
Full-page advertisements and handouts highlight key features of the system using limited copy. The data sheets are more copy-heavy, providing detailed information about the devices within the system. Together, these handouts provide the sales team with options that fit any conversation with potential clients.
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