One of Black Creek's prominent marketing efforts is their participation in trade show exhibitions. Needing to update the look of their exhibit to attract potential customers, they requested a brighter design that would draw passersby to their booth for more information. The display below features a jail watchtower, immediately letting viewers know Black Creek's primary focus: corrections. The products listed around the monitor, in addition to the cubbies designed to hold their products, allow the sales team to show interested officers what Black Creek has to offer in seconds.