CIRCUMSPECT'S BRANDING AND WEBSITE
Circumspect is a nonprofit organization dedicated to helping keep missionaries safe around the world. They work closely with churches and individuals to provide the tools, knowledge, and services needed to prepare and protect missionaries in the field.
The organization needed a stronger digital presence to clearly communicate their values. With Market Refined Media, I worked to develop a cohesive, modern brand and a new website.
To learn more about the project, read Market Refined Media's blog post,
To learn more about the project, read Market Refined Media's blog post,
BRANDING
The original Circumspect logo featured a globe icon and a yellow and blue color palette, but it needed to be refreshed and refined. As part of the new branding, I created a logo that retains the recognizable globe symbol and existing color scheme, but reinterpreted with a modern approach. The redesigned globe is simplified, creating a strong visual mark, and the clean typography gives the logo a contemporary feel. The blue and yellow palette provides contrast while maintaining warmth. The result is a brand identity that is intentional, credible, and aligned with Circumspect's focus on missions.
WEBSITE
Circumspect's new website is designed to be clear, informative, and easy to navigate. With well-defined content sections, the website guides users through learning about the organization's services and encourages them to request a consultation.
With Mandy at Market Refined Media, I worked to create a website that is responsive across devices, with accessibility and readability in mind. While I designed and developed the main content pages, Mandy worked on the Resources and Blog pages, as well as the technical details of the site development.
To reflect both the human and operational sides of Circumspect's work, I carefully selected stock imagery for use throughout the project. These images blend themes of technology and security with a focus on the missionaries and the communities they serve. The combination helped communicate both their expertise and their heart for the mission field.
One featured photo includes a passport and a Bible, reinforcing the organization’s commitment to supporting missionaries as they travel internationally. The passport’s navy blue cover perfectly matches the brand palette, making the image feel seamlessly integrated with the overall visual identity.
SOCIAL
To support the brand’s rollout, I also created a matching Facebook profile and cover image.
Overall, the updated branding and website now provide a clearer, more professional platform for Circumspect to continue supporting missionaries.
