POP MATERIALS: TABLE TENT, SIGN, POSTER, AND BANNER
With the rollout of Honda North’s new app, the dealership asked for table tents to be placed on desks around the dealership, a sign to go outside in their service lanes, framed posters for their walls, and a retractable banner for the showroom. Utilizing an orange accent color from their tagline, “We Know Honda. We Know You,” these graphics “App-solutely” encourage readers to download the app with a clever pun. Listing app features, each design hits the high points, and the larger formatted designs have additional information about the app.
The sign for the service lanes includes additional text: “Pull up and stop here” and “Thank you for visiting us today.” Using the orange accent color accompanied by arrows, this sign clearly instructs customers where to go. As customers leave the service department, they see the back of the sign, kindly thanking them for visiting the dealership.
