SEPTEMBER CAMPAIGN FOR LEXUS OF WESLEY CHAPEL
Each month at Strong Automotive, I design campaigns for dealerships across the country. For Lexus of Wesley Chapel’s September campaign, I created a complete set of print and digital assets to promote sales and service offers across multiple platforms. The designs emphasize clarity and simplicity, while maintaining a polished look consistent with the Lexus brand.
Throughout the campaign, I used a pastel-toned sunset image to create a calm, sophisticated look, which stood out against competitor advertising.
HOMEPAGE GRAPHICS
I designed homepage graphics with responsive layouts to ensure a seamless experience across desktop and mobile devices. Within a short timeframe, these graphics were created to feature both promotional incentives and evergreen messaging, like the dealership's awards, to build trust and keep customers informed.
DIRECT MAIL
As part of the September campaign, the tri-fold direct mail piece focuses primarily on service specials, though two panels highlight sales offers to keep those opportunities top of mind. Strong text hierarchy and thoughtful use of color make the piece easy for customers to scan.
EMAIL
Designed to extend the campaign’s reach, this email leads with key offers and includes clear CTAs throughout, including links to social media and inventory pages. Closing out the email, award-focused content adds credibility.
MAGAZINE ADVERTISEMENT
I also created an ad for The Villages Magazine, a publication targeting a large 55+ community near the dealership. The layout maintains a clean, upscale feel while clearly presenting two offers, including the featured offer from the campaign. Designed to resonate with a local audience, the ad reinforces the dealership’s close proximity to the community.
GOOGLE BUSINESS PROFILE POSTS
As part of the service department’s digital presence, I created a series of Google Business Profile posts highlighting their service specials. All nine follow a consistent layout, making each offer easy to read.
BANNERS
Though small in size, these digital banners carry the same clean, consistent look as the rest of the campaign. Clear typography and focused messaging ensure the text remains easy to read across all devices and platforms.
