DRIVING FOR A DIFFERENCE CAMPAIGN
Lexus of Wesley Chapel's Driving for a Difference campaign started as a year-end effort to raise money for a group of charities, encourage test drives, and increase new car sales. The featured copy, “Test Drive or Purchase to Join in the Donation,” encouraged customers to join in the dealership’s charitable donations and allowed them to choose to donate to one of the charities the dealership supports. The images below show a simple Lexus model illustration, a homepage graphic, a landing page, and a retractable banner. Following the successful campaign, the landing page remained live, reminding customers of Lexus of Wesley Chapel's commitment to their community.
