Signage & Printed Materials
Client:
HONDA NORTH
Scope:
IN-STORE PROMOTIONAL MATERIALS, SIGNAGE
Software:
ILLUSTRATOR, PHOTOSHOP
About the Project
As part of my work at Strong Automotive, I created a series of promotional materials for Honda North to support the launch of their new dealership app. The goal was to introduce the app to customers in a clear and engaging way while maintaining a consistent visual presence throughout the dealership.
The campaign included a variety of in-store materials designed to catch attention, highlight key features, and encourage customers to download and explore the app.
Project Highlights
Sales Floor Materials
To promote the new app inside the dealership, I designed a table tent, poster, and retractable banner. The opening line, “You Appsolutely need to download the new Honda North App,” added a playful tone while drawing attention to the ads. Each piece highlights the app’s key features while helping customers understand its overall value.
Service Lane Signage
To extend the campaign beyond the showroom, I also designed an outdoor sign for the dealership’s service lanes. The front features clear directional messaging, “Pull up and stop here.” It also introduces the new app, allowing drivers to scan a QR code as they exit their vehicle and head inside. The reverse side thanks visitors as they leave the service area.
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